About
Mike leverages his branding, design, content strategy, and digital technology expertise to create impactful and memorable experiences for customers and stakeholders. He is an accomplished Creative Director with a proven track record of streamlining the creative process to deliver impactful results.
Mike is passionate about exceptional design, innovative creativity, and efficient marketing operations. In his portfolio, he has made a lasting impression on renowned brands, including Pfizer, Merck, Labatt, Pepsi QTG, McMaster University, Starbucks, Procter & Gamble, Scotiabank, Unicef, and SickKids.
He is an experienced Design and Marketing professional with over 15 years of experience in advertising and digital marketing. He is passionate about accelerating the creative process using AI technologies and demonstrates effective budget management and project oversight skills.
Mike has created inclusive and accessible digital platforms, achieved compliance with AODA and WCAG standards, and implemented an AI chat and search solution at Hydro One. At Longo’s Markets/Grocery Gateway, Mike led a team that developed an award-winning mobile app, boosting brand perception and customer engagement.
In 2023, he was awarded Gold for his McMaster University Canadian Council for the Advancement of Education (CCAE) work and Bronze Global for Best Education Marketing Campaign Summit International Award for McMaster University.
Mike leverages his branding, design, content strategy, and digital technology expertise to create impactful and memorable experiences for customers and stakeholders.